Computer Vision in the Cloud? – Amazon makes Nvidia GPUs available

I just came across this article from The Register that mentions that Amazon is making Nvidia GPU cores available:

Makes me think again about the possibilities of doing Computer Vision / Machine Vision in the cloud (taking advantage of GPGPU techniques via OpenCL etc.), however like most of Amazon’s stuff it would probably be way too expensive, interesting though – I must look into it if I ever get the time…